I have a problem. Gold Opal Earrings For Sale isn't selling.
And I sell gold. Jewelry, that is. Yes, silver too, and even some beaded stuff, but what do we really want to sell?
The inventory with the higher price point. Gold and gemstones.
We recently got in a pair of simple hoop earrings for a long time customer. Simple design, but well made and weighty at just over eight grams. They cost us about $450 wholesale. The customer, I don't blame her, decided to pass. This was the third pair we got in so we held on to them, and there they sit in the case with the rest of the gold and dust bunnies.
The new inventory we have gets passed up. Sure we get a sporadic person coming in and wanting a nice opal or whatever, but the pieces that sell don't have a lot of gold or design to them. Not only is gold high but people are not spending, making the market especially tough.
Here are some options to increase gold sales for an independent bench jeweler:
Sell estate pieces. The only larger items selling for us are estate pieces. If your in retail you know its as much about perception as anything, and having some re-sale items certainly has perceived value.
Engagement rings. People are still getting married, and they won't buy silver to do it. We will be focusing on this market with a new line of smaller rings with a bezel setting. Less material, and more of a handmade look then the traditional prong setting. These types of rings are going well on Etsy.
Reduce the price of your old inventory. You may need to come off your prices a bit. Why not clear out your old stock? Again, give the customer a perception of value at a time when they have to pay a premium for new or custom designed jewelry.
Go online. Using Etsy or eBay will increase your exposure, if nothing else. It's far easier and less expensive to try new angles online and see what works. The bonus with selling online? You don't need new inventory. Keep at it, it's a slow process.
Get creative. Design your jewelry with mixed metals, smaller pieces, or even play around with gold plating. Often having restraints on what you can do stimulates the creative process.
Shop Now: https://australianopaldirect.com/gold-opal-jewellery/gold-opal-earrings/
